Digital Marketing Manager at Boundless

Job Category: Digital Marketing Manager at Boundless
Job Type: Full Time
Job Location: Dubai

Our client is a growing FinTech startup providing the leading platform for accounting solutions catering to startups & SMEs by transforming their financial records into readable statements and visual reports.

They are looking to hire a Marketing Manager.

The successfulzcandidate should be an all-round marketeer who is data oriented with an understanding in SaaS that will help build and drive the department to the next level.

Responsibilities:

  • Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
  • Design, build and maintain the social media presence
  • Responsible for the user education and customer journey
  • Create content in both Arabic & English
  • Plan digital and physical events
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Plan, execute, and measure experiments and conversion tests
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Collaborate with agencies and other vendor partners
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements

  • Experience in SaaS is preferable
  • An understanding of how platforms works
  • BS/MS degree in marketing or a related field
  • Proven working experience in digital marketing
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Experience in optimizing landing pages and user funnels
  • Experience with A/B and multivariate experiments
  • Solid knowledge of website analytics tools
  • Experience in setting up and optimizing Google Adwords campaigns
  • Strong analytical skills and data-driven thinking
  • Up-to-date with the latest trends and best practices in online marketing and measurement.

Job Types: Full-time, Permanent

Salary: AED15,000.00 – AED19,000.00 per month

Experience:

  • Marketing for a Sogtware company, or a platform?: 1 year (Required)

Location:

  • Dubai (Required)

Language:

  • Arabic (Required)

Work Remotely:

  • No

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