Our client is a growing FinTech startup providing the leading platform for accounting solutions catering to startups & SMEs by transforming their financial records into readable statements and visual reports.
They are looking to hire a Marketing Manager.
The successfulzcandidate should be an all-round marketeer who is data oriented with an understanding in SaaS that will help build and drive the department to the next level.
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Design, build and maintain the social media presence
- Responsible for the user education and customer journey
- Create content in both Arabic & English
- Plan digital and physical events
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
- Experience in SaaS is preferable
- An understanding of how platforms works
- BS/MS degree in marketing or a related field
- Proven working experience in digital marketing
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Solid knowledge of website analytics tools
- Experience in setting up and optimizing Google Adwords campaigns
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement.
Job Types: Full-time, Permanent
Salary: AED15,000.00 – AED19,000.00 per month
- Marketing for a Sogtware company, or a platform?: 1 year (Required)
- Dubai (Required)
- Arabic (Required)
Interested in this opportunity? Apply at Digital Marketing Manager (indeed.com)